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Archive for August 2013

Risk Aversion—The Real Risk Part 2

Why take risks?  That’s a question many corporate women ask themselves, especially women who have attained a modicum of success. In their minds, risk taking can upset the apple cart and begin a downward spiral that undoes what they’ve worked so hard to achieve. Not so.  This is the reality: When you ignore an opportunity…

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Risk Aversion—The Real Risk Part 1

I can’t tell you how many times I’ve asked myself: “Why do women shy away from job-related risk taking?” As a gender, women are not innately risk-averse. We willingly take risks that we perceive will improve our personal lot. We plunge into the unknown, getting into relationships and marriages—or out of them. To keep our…

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